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Certainly, the method of how and when you communicate is important.  As we go through the series on communication, we will be looking closely at each option and the preferred selection of communication.

Now, I know that most of you know inherently all of these points.  However, you may learn some new things by reading each area closely.

Communicating is so important in today’s world.  Marketing, networking, customer relationship management, politics, religion, peace (or the lack thereof) and personal relationships can all prosper or suffer as a result of your communication skill.

In looking at the method of communication the first method is face-to-face communication.  Face-to-face communication allows for the two parties to see and  experience the entire communication, method, content, tone, non-verbal, distance, barriers and timing.  It is the preferred method of communication in every sense.  It is more personal and allows for a greater

Face to Face

Face to Face

array of flexibility in the communication

There are four type of face-to-face communications that can be employed.  One-to one; meaning that you are one person speaking to only one other person.  This allows for the most intimacy and persuasion.  One-to-many; this method allows for some intimacy, but is less effective that one-to-one.  Many seminar speakers develop a loyal following with their communication style and connection abilities.  Many-to-many is less effective and harder to control the style and connection desires.  This is the conference room, board meeting or sales scenario.  There can be too many chiefs and not enough indians in this situation.  The last and least effective is many-to-one.  This is the advertising scenario, where many people are trying to tell or show one person some situation.  It can be overwhelming to the “one” party.

Man using phone to communicate

Man using phone to communicate

The second method is phone.  It is less personal and less intimate, but it is still very important.  It is also much better than not communicating or waiting an inordinate amount of time prior to communicating.  The phone has an advantage in that it can happen whether you are at the office, home, golf course or shopping.  It allows total freedom and can hide body language and cut timing significantly.

A new and exciting method of communication is a webinar or web meeting.  These allow for a lot of flexibility.  You can use video conferencing, presentations, white-boarding and text chatting all within a secure encapsulated environment.  Additionally, the organizer can control the environment by allowing or not allowing each function.  It is a very good environment for pitches and certain types of meeting.  I can create the effect of loyalty if the correct persuasion is used in the situation.

A similar method, but much less controlled is video-conferencing.  With video conferencing, whether used through telecommunication lines or the web is the prototypical example of a many-to-many scenario.  This method of communication allows us to see much of the body language and get the overall “feel” for the communication.  It has not caught on like experts initially thought that it would.

e-Mail has become a preferred method of communication for many.  It takes out mood, body language, emotions (if desired).  It will continue to be an easy way to keep in contact and exchange details, but it should not take the place of personalized contact.

Instant messaging allows for complete conversations over the computer.  For speed and  deliverability, this method can be very effective.

Texting from device to device has become prolific.  Anybody who has a teenager will understand this.  it is a way to communicate without disrupting the flow of the day.  Short concise methods may be communicated directly and instantly.

Marketing, although less personal, can be very effective, it can happen in all these methods as well as T.V., radio, print, press releases, billboards, etc.  It is a one-to-many method that can create some loyalty and definitely helps in branding.

Whatever method you use to communicate effectively, be sure that you have scripted your message and thought about your delivery and expected results and challenges.  Choosing the method of your communications is something you as a persuader get to choose.  You decide how you want to structure and deliver all your messages.  Therefore, determine your message and deliver it with just the right spices to create that mouth-watering, I-can’t-wait-until-I-get-some persuasion and pick the method that best delivers that result and support it with other methods and meat and you will master the effective communications series.

One of my friends, Mike Ray is going through withdrawal.  He is on a project he is calling reclaiming my name on google.  This project is a project that each of us should endeavor to do.  Securing your name on google is very important.

He is working with Dave Sherwin to ensure that he gets the most out of each activity associated with reclaiming his name.

I invite you to follow Mike on Facebook and watch as he reclaims his name.

Here is a short video that he and Dave presented last night on a webinar that was very powerful.  It includes 10 simple steps that you can do the push your name to the top of google.

For some “pudding”, google Dave Sherwin.  The results are amazing.

Go forth and reclaim your name. Start today with these simple steps and you too can reclaim your name.

Rob.

One of the things that many teenagers HATE is to be used.  There are many people around us that are users.  Those are the people that suck you dry and give you nothing in return.  Well, it has become time for you and I to turn the tables on those around you that are users.

Leverage is a fundamental key in business.  You can leverage OPT (Other People’s Time), OPE (Other People’s Efforts), OPM (Other People’s Money), OPI (Other People’s Ideas) and OPA (Other People’s Authority).  Use leverage in every way you can to increase your business and influence.

In the old world, one of the most critical pieces of hard ware was the catapult.  It was the ultimate tool for creating fear and dread in the opposition.  It operates on the concept of leverage.  Using very little effort, it can create massive fear and advantage.

Here is an example of a catapult.  Staying with the “fun” atmosphere.  This is pumkin chucking in Morton, IL.  This contest draws hundreds of entries per year from local, national and international entities.  Many universities and businesses also enter in this contest.

OPT (Other People’s Time)

Whenever you hire somebody to work for you, that is using other people’s time.  Other people’s time is useful because you can only accomplish so much by yourself.  Moreover, as long as the benefit of having that person outweighs the investment, it makes sense.  Additionally, you can hire as many as you need to keep up with workload.

This is the fundamental OPX.

OPE (Other People’s Efforts)

You use other people’s effort when the task is beyond your capabilities in either a physical sense, knowledge or mental capability.  Using somebody who has more talent than you in a certain area is smart.  We can’t all go to school for everything, or be the most impressive physical speciman.

OPM (Other People’s Money)

When you put your money in a bank, what do they do with it?  They rent it out to others for more, right?  That’s called arbitrage.  Well, if we knew how to do that, we would do the same thing in a heart beat right?  Well, most of you can do the same thing and should.

OPI (Other People’s Ideas)

Bill Gates is the quintassential master of using other people’s ideas.  Microsoft did not invent one piece of software or hardware that they are selling.  They take other people’s ideas and improve on them to make them better or marketable.

IBM hires people that their only job is to think and come up with ideas that they can use for marketing.  They usually lead the field in patents every year.  Then, they make money by licensing that IDEA to others.  Their licensing revenue is one of the top ten in the world year in and year out.  They know how to use other people’s ideas.

OPA (Other People’s Authority)

Well, I have to admit, I do a good job here.  But, you can too.  I continuously use, Jim Rohn, Brian Tracy, Jeff Olson, Dave Sherwin, Dave Hall and others who have a lot of authority in a particular area and reference them for the authority I lack.

You have people that you network, work or know of who have authority in a particular area that you can use to gain credibility for certain product or service that you wish to sell.  This is also sometimes referred to as third party validation.  Magazines, D&B, Consumer Reports, Wall Street Journal are all examples of authority in some form.  Use these third party sources to create authority for your presentations.

All of these are forms of leverage that you can use to create a sense of authority around you.

You don’t have to be the best.  But, you should know how to reference the best.

Hey, I really want some more examples of leverage.  Leave me a comment on other areas of OPX and beyond.

Take This Test

This is very thoughtful .

Scroll thru this slowly and read it carefully to receive and enjoy full effect.

See if it is as much “THE TRUTH” for you as it was for Charles Schultz.
The following is the philosophy of Charles Schultz, the creator of the “Peanuts” comic strip.
Don’t actually answer the questions.
Just read the e-mail straight through, and you’ll get the point.
1. Name the five wealthiest people in the world.
2. Name the last five Heisman trophy winners.
3. Name the last five winners of the Miss America pageant.
4. Name ten people who have won the Nobel or Pulitzer Prize.
5. Name the last half dozen Academy Award winners for best actor and actress.
6. Name the last decade’s worth of World Series winners.

How did you do?

The point is, none of us remember the headliners of yesterday. These are no second-rate achievers. They are the best in their fields. But the applause dies.. Awards tarnish. Achievements are forgotten.

Accolades and certificates are buried with their owners.

Here’s another quiz. See how you do on this one:

1. List a few teachers who aided your journey through school. 2. Name three friends who have helped you through a difficult time. 3. Name five people who have taught you something worthwhile. 4. Think of a few people who have made you feel appreciated and special!!

5. Think of five people you enjoy spending time with.

Easier?

The lesson: The people who make a difference in your life are not the ones with the most credentials..the most money…or the most awards. They simply are the ones who care the most.

Pass this on to those people who have made a difference in your life, like I did.  ‘Don’t worry about the world coming to an end today.  It’s already tomorrow in Australia !’

”Be Yourself. Everyone Else Is Taken!’

Making movies online can be a fun and easy thing to do.  However, it can be very intimidating.  I found a wonderful video on YouTube on how to do it quickly and effectively.

Check it out and learn how you too can easily make an educational video or a cool message easily.

Now you can broadcast yourself to millions.

Have fun.

Rob Wheeler

Do you find yourself agreeing with everything you hear or read or are you the kind that disagrees with everything initially until you’ve had time to think about it.

Each source you listen to has a profound affect on your subconscious mind. It is important to filter

Brain Cut Away

Brain Cut Away

what you let into your head. We are taught from a young age to watch what leaves our mouths and who we hang around, but not the underlying reasons for those good lessons.

Your subconscious mind determines largely what your conscious mind lets in. Therefore, it is extremely important that you fill it with quality material.

Do you ever question your Pastor/Bishop/Spiritual Leader, or do you take what he or she says verbatim? I challenge you to do your own research and think for yourself.

I am not saying that there isn’t great information and wisdom out there. What I am saying is that there is enough BAD information to warrant corroboration and personal research on important items for yourselves.

So, how do you think for yourselves?

#1.  Build a list of your values

#2.  Refine that list

#3.  Don’t let anyone tell you what you should believe, period.

These steps will allow you to begin to think for yourself.  With a media group either focus left or right depending on where you acquire your news, it has never been more important than it is now to define yourself and think for yourself.

We are not little robots destined to repeat whatever is fed to us.  We are individuals.  With over 5,000 persuasive messages bombarding us each, our independence and critical need to think has never been higher.

Break out of the sad model of accepting as truth everything you here.

Rob Wheeler

Iceburg

Iceburg

An iceberg is a devious barrier with the most damaging parts of it underneath the water sometimes impervious to sight.

The Titanic was suppose to be the “unsinkable” ship.  An iceberg took it out easily and many people perished as a result of this unseen or unperceived barrier

There are some barriers in our lives that don’t seem to be that large when we first look at them.  However, when you look underneath the barrier it is larger than you ever imagined.  How you deal with these “unseen” barriers will determine largely how well you succeed in your business and personal life.

Today we will be addressing one of these unseen barriers.  Personal motivation is an unseen barrier.  It is internal, self determined and self handled.

I remember my dad coming into my room and saying, “Time for school!”

It was soooo hard to get up to go to school, and I liked school.  My motivation level for school was just not at a level to ensure consistent participation.  What gets you motivated?  Have you found that special “thing” that motivates you?

Martin Luther King says:

“I say to you, this morning, that if you have never found something so dear and precious to you that you will die for it, then you aren’t fit to live.”

What are you willing to DIE for.

I have heard it said that if your why doesn’t make you cry, its not big enough.

There are many things that motivate us, but they are usually broken into two categories.  Desperation and Inspiration.  People that are motivated by desperation find that their motivation usually is a temporary motivation and will dissipate as soon as the situation that caused the desperation has been resolved or eliminated.  Desperate people react to situations.

Inspiration on the other hand can have a significantly longer time span because it is rooted in the subconscious.  It is built from a deep mission or longing.  It will not dissipate with results.  Rather with results, it will build excitement spurring additional results and desire.  Inspired people are proactive.

It has been said that you can lead a horse to water, but you can NOT make him drink.  While this is fundamentally true, if you feed a horse salt pellets along the way, the horse will drink the water without you having to ask.

There is a measure of of pure determination and disciple in any motivation.  That is why it is important to find that which inspires you.  Motivation starts with self.  However, it should extend to others to ensure that your mission gets traction toward completion.

Matthew McConahey really caught the vision in the film We Are Marshall.

Will you “lay it on the line” today?  Inspiration beats desperation every time.

Here are a few things you can do to help in the motivation process:

• Dream Big – Visualize what your successful day will look like.
• Speak it out loud
• Choose to have the right attitude
• Believe in yourself
• Give yourself the time to succeed
• Remove Negative/Abusive People from your circle of influence.
• Read positive/inspirational materials
• Determine in your mind that you will NEVER give up.
• Break tasks into smaller parts
• Seek inspiration from those who have traveled the same path and are successful
• Build a positive group of Key ResourcesTM
• Music is a master motivator.  Use it to your advantage
• Living things motivate.  Keep things that are alive around you.
• Become a life long student of your industry choice
• Reward yourself for reaching a goal

These things will ensure that you keep yourself motivated.  Listen to motivating people and watch motivating material.  Seek your true inspiration to ensure that you have the energy and drive to succeed.

Listen to Gene Hackman:

You don’t need a sports movie to create motivation.  Notice that each coach here is programming the athletes mind in preparation for performing above the normal abilities.  You can program you mind the exact same way.

Choose to be better.

Rob.

We hear the announcers voice each time a goal is scored in soccer.  The excitement of scoring a goal is real, tangible and measurable.

We should have the same excitement as we “score” (reach) our goals in life.  There are seven areas in which we can define and measure.

One thing that will help you to write goals that will spur you on to achievement is to write the goal in such a way as though you already have achieved the goal.

If your goal is to reach a certain sales level by December 31, 2008.  An example would be:

I am depositing a $35,000 commission check for reaching 1.5 Million in sales this year           Dec, 31, 2008

The model is:  State goal as though you have achieved it. Write the date of proposed achievement.

Try it on the sheets below.  The red links have PDF blank sheets attached to them.

Spiritual

The first area of concern is setting your spiritual goals.  Notice, I did not not say religious.  It doesn’t matter what religion you are or if you choose no religion at all.  Each of us has a spiritual side to our lives.  Break down that spirituality into defineable and measurable units

Social

The second area to address is social goals.  These are goals that you set to work on people skills in a social setting.  This can be friendships, networking, non-profit work or any area where you create a scenario where there is strong social interaction.

Mental

The area is where you challenge your mind.  Sudoku, crossword puzzles and word finds are some examples.  Many families play games.  Keeping your mind sharp ensures that you are ready to identify those opportunities that cross your plate that make sense.

Emotional

Emotional goals are very important.  Do you control your anger, jealousy?  Do you have a hold on your anxiety?  Can you accept someone else’s opinion as it is?  This area helps you to create and define a plan to execute the steps necessary to grow in this area.

Physical

This is a sensitive area.  So, I will just ask, where are your priorities as far as your health and wellness are concerned?  Are you on a path to health or death?  Are you proactively addressing future potential health issues with your diet, exercise?  This area of your goals will challenge you to new heights of commitment.

Financial

Did you know money is the #1 cause of divorce?  Whether you married or not, this area will help you define and do the things necessary to handle your finances as they exist now while planning for the future.

Material

What are the items that you are going to acquire and how will the help you and your family?  Are they toys or assets.

Setting your goals can be a most liberating experience as you formulate the plan to achieve YOUR dreams.  It is ok to work for another while you are reaching for the stars.  However, always ensure that you have your plan in mind and that you are not being driven by another’s dreams and aspirations.

An man took his new employee out to his farm because he liked the employee.  He showed him all the land, beautiful houses and barns, swimming pool, pond and his many play toys.  He said, “My boy, see this land?  If you work hard for another 20 or 30 years, all of this will finally be mine!”

You see the man understood leverage.  He understood that if you leverage someone else for long enough, that person will pay you many times what you pay them.

Step up to center field and start aiming for your goals.

For more complete information on goals, visit my GOAL PAGE.

Rob Wheeler

There is an old joke that as far as breakfast goes the pig is committed and the chicken is just involved.

Are you just involved in life or are you committed? During the Chinese crackdown on democracy at Tianemen Square there were many demonstrations about commitment. However, none seemed to capture the world so much as “Tank Man”.

Talk about commitment!  He was willing to stand in front of oncoming ROLLING tanks.  He realized that he was as committed as he could be to the ideals he stands for.  John F. Kennedy has a favorite poem.  It is Ulysses by Alfred Tennyson.  You can read the whole poem at:

John F. Kennedy Presidential Library and Museum

Ulysses - JFK's Favorite Poem

In the poem an old King looks back on younger days.  However, in the last stanza he states:

We are not now that strength which in old days
Moved earth and heaven, that which we are, we are,–
One equal temper of heroic hearts,
Made weak by time and fate, but strong in will
To strive, to seek, to find, and not to yield.

Not to yield?  Never give up!  Keep going!  Keep striving to reach all those things that you have committed to.  There are pledges and promises that you make constantly.  You make these oaths to your friends, family, co-workers and to those who look up to you, whom you do not yet realize.  They are your true audience.  Challenge yourself to do the best you can at all things so that those who are watching, and oh so many are watching, can benefit from seeing true commitment.  Edward Hale may have said it best:
I am only one,
But still I am one.
I cannot do everything,
But still I can do something.
And because I cannot do everything
I will not refuse to do
The something that I can do.

I don’t care if you are one and ONLY one.  You can make a difference.  You can change the world!

Princess Diana talked about doing what you really believe you should do.  That will help you to ensure that there is a deep commitment to complete all the tasks because You want to.  She said:

“Only do what your heart tells you to.”

She saved hundreds, if not thousands with her efforts to remove landmines.  Look at the first word she chose.  ONLY!!!!  Only do what will ensure that you keep your promises.  Then you don’t have to worry about motivation as much.

Thomas Jefferson as he wrote the Declaration of Independence included these words.  What a commitment they were.  Would you sacrifice as much if needed?:

“We mutually pledge to each other our lives, our fortunes, and our sacred honour.”

Would you give up your life, fortune and even your honor to keep those commitments that you promise to deliver on.  The founding fathers did!

What are your willing to give up to achieve that which means so much to you?  What can you leave behind, so that you can move ahead.  Your reputation, your “status”.  Who cares what other people think.  If you knew how little they think about you, you would not worry so much about what they think.

Spanish Conquistador Hernando Cortez upon reaching the Mexican continent had his 11 ships burned.  Whether his men were committed or not, Cortez was.  He was going to conquer the new world at any cost up to and including his own very life.  No retreat, conquer or be conquered.

David McNally said, “Commitment is the enemy of resistance, for it is the serious promise to press on, to get up, no matter how many times you are knocked down.”

My father, Thomas L. Wheeler said once, “Rob its not how far you fall, but rather how high you bounce.

We are going to get knocked down, bullied, told no, rejected, unrequited…etc.  No matter how many times it hurts, we HAVE to get up.  What number of times will it take you being knocked down to stay down.  I say, I DON’T know yet and I ain’t gonna find out, ’cause I WILL get back up!

Vince Lombardi the great coach of the Green Bay Packers, talks about commitment from a team standpoint:

Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.

So, the individual has to commit to the team, company, society, work, civilization as a whole or whatever he or she is involved in for the whole to work as a team.  So, there is an “I” in TEAM.  The “I” is “I commit to the team!!”

Even the english language places importance on it.  According to the dictionary, commitment is a noun.  A noun is a person, place or thing.  They are all concrete, physical, defineable stuff.

Here are some solid steps to handling commitments:

#1.  Define the commitments you have made.  Write them down.

#2.  Define who they were made to.  Again, write them down.

#3.  Determine those you can keep -vs- those you will not.

#4.  Go talk to the people whom you made the commitments you are NOT going to keep and apologize.

#5.  Redouble your efforts to keep those which you will keep.

#6.  Carefully consider all future commitments and don’t commit to those you can’t keep.

These steps may seem simple.  However, they take time, emotion and effort.  One of the biggest problems many of us experience is over-commitment.  Your time is your most valuable asset protect it for you, your family and career to ensure that you can keep your promises.

Like the pig, Tank Man and Cortez, if you are going to commit.  Doit!  Go the whole way!  If you are not, then don’t.

Rob Wheeler.

Hoover Dam

Hoover Dam

Holding back a tremendous force can be a daunting task.  In 1931 construction began on the Hoover Dam.

This barrier holds back the Colorado River and all of its force.  When it was completed in 1935 it was the largest concrete structure in the entire world.  It holds back 28,537,000 acre feet of water at full pool.  It is 726.4 feet tall and the parapets rise another 40 feet beyond that.  The water pressure is 45,000 pounds per square foot.

The Colorado river with all its force and desire to get around it, can’t!

Webster’s defines desire as:

1. to wish or long for; crave; want.
2. to express a wish to obtain; ask for; request: The mayor desires your presence at the next meeting.
3. a longing or craving, as for something that brings satisfaction or enjoyment: a desire for fame.
4. an expressed wish; request.
5. something desired.
6. sexual appetite or a sexual urge.

For our purposes we will defer to 1 or 3.  You have to want success badly.  You have to have a “white hot burning desire” to create the kind of success you want to create.  It has to “transcend” everything.  Researchers have found that the desire to succeed is critically tied to success.  Moreover, it actually has the capability to reduce the stresses surrounding you along the way to success.

A young man went in search of a grand old Sherpa philosopher to ask him the meaning of desire.  He found the master and asked him, “What does desire really mean?”.

The old prophet said, “Follow me!”.  They hiked up a mountain.  The youth was exhausted.  They hiked around a mountain.  Now the youth was even more tired, sore and mentally done.  Finally, they reached a crystal clear blue/green lake in the mountain pass.  The Sherpa master waded out into the lake and stuck his head in the water.  He asked the youth to come to him and look at what desire is.  The youth, tired and sore, waded into the sharply cool water to where the old man was standing and reluctantly plunged his head in.  The master reached out his hand and held the young man, underwater, until the youth fought away from him.

He lunged out of the water to gasp the precious air that was so needed.  “Why did you do that?” the young man said exasperatedly.

The old master smiled.  Looking into the eyes and soul of the youth, he said, “My child, when you want something as bad as you want to fill your lungs after a period of no air, you will master desire.”

Think of that!  How many times in your life has desire been so keen that you will fight for it with that type of intensity and desperation?  How often have you been truly under water?  I would venture to say very few if none.  Our society is breeding an entitled youth.  For you to change the tide, you personally must sacrifice all to obtain what you desire.

The great Chinese philosopher Confuscious states:

“The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence.”

Napoleon Hill in his book Think and Grow Rich said it this way:

“Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire that transcends everything”

Do you have a keen “pulsating” desire.  Pulsating implies that the desire is consistent and in your face until you address it.  Does your desire transcend everything?  What are you leaving in the way of your success?  What are you not sacrificing to achieve what you must achieve?  This desire has to be intense and overwhelming.

Napoleon Hill also states:

“There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.”

If this is the case philosophically and factually, we must develop that desire.  The key word in that sentence is “develop”.  Most desire is not white hot burning desire initially.  It is a mind taught function.  Contrary to popular belief, your mind completely controls this process.

Most of that control starts with self-suggestion.  You can self-suggest your way to almost any outcome you wish to program.  I have heard many times from different people how they have lost their desire with regard to something.  It may be a spouse losing desire for their loved one physically.  It may be the desire to get healthy or stay healthy.  It may be desire to continue working in their chosen field or company.  It may be to continue down a spiritual path you have been on for a while.

I can state emphatically, whatever you truly choose that you want to do, you can develop a strong desire to comlpete the tasks or project with a newly developed desire.

8 Steps to Creating Desire (a white hot burning desire):

1.  Determine the values that you want to be a part of your Personal Philosophy.

2.  Determine the path/person/object/project or goal that you want to obtain.

3.  Define that path clearly with stated goals both short, medium and long term.

4.  Share that path with at least 5 people close to you.

5.  Create a delayed gratification plan.  Delayed gratification is where you put off some reward or item until you reach a predetermined result.

6.  Create an affirmation that clearly states what you want to desire.

7.  At least 4 times a day, state your affirmation out loud.  This engages more of your senses than just reading it.  Self affirmation is critical to success and the road to success.  What a man/woman thinks about constantly fervently, he or she will become.

8.  Create a system to measure your results.

Some will say this is hype and bologna.  However, research shows that 95% of all our decisions are made in the subconscious mind.  The subconscious mind is also highly emotional.  Emotions can be controlled by thoughts.  We can program our emotions and thus desire.  It is of the utmost importance for you to be the entity controlling what is entering your thoughts the most.  If you don’t control that input, the culture we live in will.  What do you want entering your mind?

Take the time to “control” what you put into your mind and your mind will control the output to a large extent.

Rob Wheeler

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