Today I was doing the math on my improvement with regard to my Alexa rating. It was fascinating to look at that improvement and what it would mean to my business.
It made me think of the dollars that would be coming from that improvement. While at this point they will not be significant, there will be incremental improvement. As my sites move up through the ranks there will be improvements that translate into dollars along the way.
What that made me think of is how small improvements make major dollar differences when you get to the stage of excellence and beyond. A 1% increase in excellence when you have achieved excellence translates into millions of dollars. Where as a 1% increase in excellence (while still good) produces very little in monetary gains when you are at or close to incompetence.
I have created a visual for this. The principle is called the “Excellence Principle“. I conceived this graphic and named it while I was at IBM. I watched good, bad and great sales men/women and their achievements or lack thereof. It inspired me to study why some made extraordinary income and others struggled. Using the lines first, it shows how much initial effort is necessary to gain 
financial rewards. Then it shows how little effort is necessary to do it when you are at the excellence stage.
Here’s the goods. Last week I had an Alexa rating of 2,493,100. I have made a concerted effort to move traffic to the site as well as create compelling content. Whether I have done that or not, well, you be the judge. However, this week when I checked the numbers, I had achieved an Alexa rank of 1,101,201.
That is a 59% improvement over the last week.
Now, I get to create real improvement to achieve each percentage point from here on out. The key is to promote your blog consistently and to continue to create serious content.
The critical thing to remember is to continue to improve and create consistent quality content. My commitment to you is to continue creating content that I consider valuable.
Keep watching for the beginning of the “Barriers to Success” series we will be walking through in the coming days.
Rob Wheeler.
