Certainly, the method of how and when you communicate is important. As we go through the series on communication, we will be looking closely at each option and the preferred selection of communication.
Now, I know that most of you know inherently all of these points. However, you may learn some new things by reading each area closely.
Communicating is so important in today’s world. Marketing, networking, customer relationship management, politics, religion, peace (or the lack thereof) and personal relationships can all prosper or suffer as a result of your communication skill.
In looking at the method of communication the first method is face-to-face communication. Face-to-face communication 
allows for the two parties to see and experience the entire communication, method, content, tone, non-verbal, distance, barriers and timing. It is the preferred method of communication in every sense. It is more personal and allows for a greater

Face to Face
array of flexibility in the communication
There are four type of face-to-face communications that can be employed. One-to one; meaning that you are one person speaking to only one other person. This allows for the most intimacy and persuasion. One-to-many; this method allows for some intimacy, but is less effective that one-to-one. Many seminar speakers develop a loyal following with their communication style and connection abilities. Many-to-many is less effective and harder to control the style and connection desires. This is the conference room, board meeting or sales scenario. There can be too many chiefs and not enough indians in this situation. The last and least effective is many-to-one. This is the advertising scenario, where many people are trying to tell or show one person some situation. It can be overwhelming to the “one” party.

Man using phone to communicate
The second method is phone. It is less personal and less intimate, but it is still very important. It is also much better than not communicating or waiting an inordinate amount of time prior to communicating. The phone has an advantage in that it can happen whether you are at the office, home, golf course or shopping. It allows total freedom and can hide body language and cut timing significantly.
A new and exciting method of communication is a webinar or web meeting. These allow for a lot of flexibility. You can use video conferencing, presentations, white-boarding and text chatting all within a secure encapsulated environment. Additionally, the organizer can control the environment by allowing or not allowing each function. It is a very good environment for pitches and certain types of meeting. I can create the effect of loyalty if the correct persuasion is used in the situation.
A similar method, but much less controlled is video-conferencing. With video conferencing, whether used through telecommunication lines or the web is the prototypical example of a many-to-many scenario. This method of communication allows us to see much of the body language and get the overall “feel” for the communication. It has not caught on like experts initially thought that it would.
e-Mail has become a preferred method of communication for many. It takes out mood, body language, emotions (if desired). It will continue to be an easy way to keep in contact and exchange details, but it should not take the place of personalized contact.
Instant messaging allows for complete conversations over the computer. For speed and deliverability, this method can be very effective.
Texting from device to device has become prolific. Anybody who has a teenager will understand this. it is a way to communicate without disrupting the flow of the day. Short concise methods may be communicated directly and instantly.
Marketing, although less personal, can be very effective, it can happen in all these methods as well as T.V., radio, print, press releases, billboards, etc. It is a one-to-many method that can create some loyalty and definitely helps in branding.
Whatever method you use to communicate effectively, be sure that you have scripted your message and thought about your delivery and expected results and challenges. Choosing the method of your communications is something you as a persuader get to choose. You decide how you want to structure and deliver all your messages. Therefore, determine your message and deliver it with just the right spices to create that mouth-watering, I-can’t-wait-until-I-get-some persuasion and pick the method that best delivers that result and support it with other methods and meat and you will master the effective communications series.


